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Streetwear brand celebrating: purpose, grind, and ambition! Inspired by urban and hip-hop culture, VYB3 & Co. first debuted as a hip-hop blog in 2018. It quickly became a hub for topics & events on hip-hop culture and music in and outside the GTA.


Since then, the female-owned business expanded into an apparel line, encouraging urban youth and others to remember that their dreams are valid. You don't need to shoot like Kobe, kick like Messi or spit like Drake - just become obsessed with the process! 


VYB3 & Co. focuses on showcasing & contributing to hip hop’s legacy, exchanging with hip hop enthusiasts, and artists and uplifting urban youth and others in and out of Toronto.


No gossip or gimmicks


We embody purpose, grind, and ambition.


We are for the people. Made for us and by us! 


Join us in resurrecting the culture. 


For many, first loves come in the form of a human connection. But for Jency, born and raised in Jane and Finch, poetry was one of the first special bonds she formed at 11 years old - partly after being introduced to Tupac Shakur’s ‘The Rose That Grew From Concrete’. Later, poetry led her to develop an attraction for icons like Biggie, Nas & Wu-Tang Clan, alongside an appreciation of the lyricism and performance that came with the culture.


Despite holding a PR diploma and being the powerhouse behind VYB3 & Co., initially, Jency wasn’t 100% convinced about owning a brand, especially as a woman in a male-dominated industry. Thanks to her consistency, grind, accountability and faith in God, she was able to breathe life into the project. Another pivotal moment was being let go from a long-awaited managerial promotion in the corporate world. 


As challenging as that was, at that moment, Jency realized that if she could reach and surpass multiple corporate goals, nothing could get in the way of achieving her dreams. VYB3 & CO celebrates purpose, grind, and ambition because it encourages kids and others to fulfil their dreams, instilling pride in underprivileged communities and creating growth opportunities. A future where urban youth don’t ever have to wonder if their presence and dreams are valid.


Jack Nicholson once said, “I don't want to be a product of my environment. I want my environment to be a product of me.” And for Ziggy, a fond nickname given to Jency by neighbourhood locals, VYB3 & Co. aims to be a base that encourages others to believe in God and themselves with the same intensity.


It's 365 on this end. 

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