ABOUT VYB3 & CO.
Streetwear brand built for: legacy, purpose, and ambition! Inspired by urban and hip-hop culture, VYB3 & Co. first debuted as an urban blog in 2018. It quickly became a hub for topics & events on urban/hip hop culture and music in and outside the GTA.
Since then, the Latina-owned business expanded into an apparel line, encouraging supporters to remember: your dreams are VALID! You don't need to shoot like Kobe, kick like Messi or spit like Drake - just find what you do and give it 365!
VYB3 & Co. focuses on creating and supporting legacy; creating something that outlives you. What will you be remembered for? What's the blueprint you left in this lifetime?
No gossip or gimmicks
We embody LEGACY. We pursue PURPOSE. We execute with AMBITION.
We are for the people: made for us and by us!
Your legacy belongs here.
ABOUT JENCY
For many, first loves come in the form of a human connection. But for Jency, born and raised in Jane and Finch, poetry was one of the first special bonds she formed at 11 years old - partly after being introduced to Tupac Shakur’s ‘The Rose That Grew From Concrete’. Later, poetry led her to develop an attraction for icons like Biggie, Nas & Wu-Tang Clan, alongside an appreciation of the lyricism and performance that came with the culture.
Despite holding a PR diploma and being the powerhouse behind VYB3 & Co., initially, Jency wasn’t 100% convinced about operating a brand, especially as a woman in a male-dominated industry. Thanks to her consistency, grind, accountability and faith in God, she was able to breathe life into the project.
However, a pivotal moment in the relaunch of her vision behind V&C in '22 was being let go from a long-awaited managerial promotion in the corporate world with Subaru Canada.
As challenging as that was, at that moment, Jency realized that if she could reach and surpass multiple corporate goals, nothing could get in the way of achieving the dream behind the brand. VYB3 & CO celebrates legacy, purpose, and ambition because it encourages its supporters and others to fulfil their dreams. The objective: To instill pride in the underprivileged communities that raised her, and to create a blueprint to a future where urban youth don’t ever have to wonder if their presence and dreams are valid.
Jack Nicholson once said, “I don't want to be a product of my environment. I want my environment to be a product of me.” And for Ziggy, a fond nickname given to Jency by neighbourhood friends, VYB3 & Co. aims to be a base that encourages others to believe in God and themselves with the same intensity.
It's 365 on this end.